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The potential of goods from Africa is undeniable, yet in a context of globalization, their export remains relatively low. Despite the strong international interest in African products, especially in the food, cosmetics and textile sectors, some barriers slow down their competitiveness on the international arena. Through the TEKKI Program, KWELY aims to support local brands to ease the export of

Goods and products manufactured in Africa are often perceived to be of inferior quality compared to those from other countries. According to Birame Sock, founder and CEO of African B2B marketplace Kwely, that negative perception is mainly caused by poor packaging, and over the years, it has hindered exports and negatively impacted the bottom lines of small- to medium-sized businesses (SMBs)

Kwely Inc. today announced a new round of funding of $700,000 to complete its US$1 million Series Seed round. This round of funding was led by WIC Capital with participation from Loftyinc Capital, Afropreneur Angels, Haskè Ventures and other angel investors. Initial investors including DNA Capital, the Lead Investor and UMA Ventures had participated in the first $250,000 part of

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